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Short form video strategy and how Joey Swoll is using it

Short form video strategy and how Joey Swoll is using it

by Todd | Tuesday, May 9, 2023 | Blog, Facebook for Business, Strategy Spotlight

If you’ve listened to my podcast you already know I like good social media, what do I mean by that? Social media that’s actually making a difference and Joey Swoll is using a short form video strategy to do just that. He’s a personal trainer and his...
Facebook Pages Can Now Join Facebook Groups

Facebook Pages Can Now Join Facebook Groups

by Todd | Sunday, September 23, 2018 | Blog, Facebook, Facebook for Business, Facebook Groups, Social Networks

Groups are a great place for people to gather and interact around a shared interest and they can be an excellent place to be. I recently published a podcast episode on how good Groups are, and also interview Cherie Clonan from The Digital Picnic about communities...
Facebook shutting down Partner Categories Targeting

Facebook shutting down Partner Categories Targeting

by Todd | Thursday, March 29, 2018 | Blog, Facebook, Facebook Ads, Facebook for Business, Social Networks

Facebook have announced they are shutting down Partner Categories Targeting so their data will no longer be available for targeting in Facebook ads. What does that mean? Companies like Experian, Acxiom and Quantium have provided their data to Facebook for a slice of...
5 Key Takeaways from Social Media Marketing World 2018

5 Key Takeaways from Social Media Marketing World 2018

by Alex | Thursday, March 15, 2018 | Blog, Facebook, Facebook for Business, Instagram, Social Networks

A couple of weeks ago, almost 5,000 marketers from around the world gathered in sunny San Diego for Social Media Examiner’s Social Media Marketing World, including US!  Between Todd and I, we attended workshops and sessions run by John Jantsch, Mike Kim, Greg...
Facebook Zero: Our take on the BIG changes coming

Facebook Zero: Our take on the BIG changes coming

by Todd | Wednesday, January 24, 2018 | Blog, Facebook, Facebook for Business, Social Networks

So, … Mark Zuckerberg made an announcement about Facebook algorithm changes coming our way and the good people of the Internet could talk of nothing else for several days. Mark began his post with “One of our big focus areas for 2018 is making sure the time we...
Find the Good in a Bad Review

Find the Good in a Bad Review

by Todd | Wednesday, May 17, 2017 | Blog, Facebook, Facebook for Business, Social Networks

Being judged in an open forum can be daunting for all of us. Sure, a good review makes you feel warm and fuzzy but it is a bad review that can have you hiding under your quilt for days. We try and look at bad reviews as an opportunity. None of us are in business to...
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