There’s been a change on Instagram. A minor one it may seem and a little overdue in some people’s opinions. But it has happened.

No sooner than Instagram made landscape video and photo available and Star Wars posted a 15 second teaser in widescreen with the comment “There has been an awakening…”

It seems this minor/major change has opened up more possibilities than just being able to keep the outsiders in a group photo in.

Will we see more trailers, more TVCs, more ads on a platform that is just awakening to it’s advertising potential?

Have you been waiting to post that landscape picture you took recently? Nows the time – go.

The Force Awakens teaser https://instagram.com/p/65PhxOs_RH/