Blog
How to Tell Your Brand Story Through Video: From Strategy to Screen
We're all drawn to a good story - it's just part of who we are. Whether it's sharing news with mates over coffee or watching a series that keeps you up way too late, stories help us make sense of the world around us. And when it comes to video, well, that's where...
Digital Marketing for Boutique Hotels: A Guide
How To: Digital Marketing for Boutique Hotels Every boutique hotel tells a unique story. You've crafted an experience that's intimate, distinctive, and memorable – but in today's digital landscape, even the most charming properties need to shine online to be...
The 7-Step Guide to Calculating Your Perfect Google Ads Budget
Imagine being able to unlock the potential of Google Ads, attracting a steady stream of customers to your business, and all without breaking the bank. Sounds too good to be true? Think again! With the simple 7-step formula revealed in this post, you'll be crafting an...
What is Threads and where did it come from?
Just when you thought there were enough major social media platforms they go and make another one, it's not totally new but it is a new twist on an existing platform. So if you want to know what Threads is here's a quick take: Threads is essentially a Twitter clone...
Short form video strategy and how Joey Swoll is using it
If you've listened to my podcast you already know I like good social media, what do I mean by that? Social media that's actually making a difference and Joey Swoll is using a short form video strategy to do just that. He's a personal trainer and his products range...
Ecommerce Digital Marketing Strategy Guide
Are you already running an eCommerce business? Maybe you've just launched or you're about to and you want to hit the ground running. You can use this eCommerce Digital Marketing Strategy guide to help plan the perfect launch, find what you are missing or refine what...
Why Authenticity On Social Media Is Important To You, Or Should Be
Who are you, when you’re not you? So often we talk about authenticity on social media, and especially on the picture perfect ‘gram. We [The Royal We - alllll of us] know that we connect on social media via the ever elusive meaningful interactions. But when we talk...
Facebook Pages Can Now Join Facebook Groups
Groups are a great place for people to gather and interact around a shared interest and they can be an excellent place to be. I recently published a podcast episode on how good Groups are, and also interview Cherie Clonan from The Digital Picnic about communities...
HOW TO: Branded Highlights For Your Instagram Stories
Instagram Stories Icons Once you've got your FREE icons follow our instructions below to create your highlights. HOW TO: Branded Highlights For Your Instagram Stories When the Highlights function on Instagram Stories launched available, we became able to...
Facebook shutting down Partner Categories Targeting
Facebook have announced they are shutting down Partner Categories Targeting so their data will no longer be available for targeting in Facebook ads. What does that mean? Companies like Experian, Acxiom and Quantium have provided their data to Facebook for a slice of...
5 Key Takeaways from Social Media Marketing World 2018
A couple of weeks ago, almost 5,000 marketers from around the world gathered in sunny San Diego for Social Media Examiner's Social Media Marketing World, including US! Between Todd and I, we attended workshops and sessions run by John Jantsch, Mike Kim, Greg Hickman,...
Facebook Zero: Our take on the BIG changes coming
So, … Mark Zuckerberg made an announcement about Facebook algorithm changes coming our way and the good people of the Internet could talk of nothing else for several days. Mark began his post with "One of our big focus areas for 2018 is making sure the time we all...
Find the Good in a Bad Review
Being judged in an open forum can be daunting for all of us. Sure, a good review makes you feel warm and fuzzy but it is a bad review that can have you hiding under your quilt for days. We try and look at bad reviews as an opportunity. None of us are in business to...
Successful Social Media Needs Variety
Variety of content is the key to a good social plan. Not just variety in post topic but variety in post type. We recently had some interesting results for a new client that touch on this. Not just variety in post topic but variety in post type. The first post we're...
Instagram Now Available in Landscape
There’s been a change on Instagram. A minor one it may seem and a little overdue in some people's opinions. But it has happened. No sooner than Instagram made landscape video and photo available and Star Wars posted a 15 second teaser in widescreen with the comment...
